OpenAI's Sora Shifts Gears: Paid Video Generation Packs Introduced

Daily Technology

·

04/11/2025

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OpenAI's video generator Sora used to cost nothing. Now the company charges money once a user burns through the daily free allotment. After an invite only start, the service sells extra “video generation packs” to anyone who hits the limit.

The New Pricing Structure

Until now, a free account produced about 30 clips per day and a Pro account produced up to 100. After the change the screen asks for payment as soon as the daily total is reached. The App Store page lists a pack of 10 extra clips at roughly four dollars. One clip does not always eat one credit. The real cost depends on settings like clip length and resolution.

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Rationale and Future Outlook

Bill Peebles from OpenAI says the user count ballooned - he calls the old free model “unsustainable” because the GPUs that run the model are expensive. Peebles warns that even the current free quotas are stop gaps. In time the free number will drop. The company promises to tell users before each cut. The step fits a wider pattern - firms now ration access to heavy duty generative AI.

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