iPhone 18 Display Poised for Major Brightness Upgrade, Leaks Suggest

Daily Technology

·

22/01/2026

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Whispers from the supply chain indicate that the upcoming iPhone 18, expected in early 2027, may boast a significantly brighter display. This potential leap in visual performance is attributed to Apple's reportedly unprecedented brightness requirements for the next-generation device, potentially posing challenges for component suppliers.

Key Takeaways

The iPhone 18 is rumored to feature a substantially brighter display.
Chinese supplier BOE is reportedly struggling to meet Apple's high brightness specifications.
This could lead to a significant visual upgrade for the iPhone 18.

Unprecedented Brightness Demands

According to a leaker on Weibo, identified as "Instant Digital," Chinese supplier BOE faces considerable difficulty in producing panels for the iPhone 18 due to Apple's exceptionally high brightness requirements. This suggests a notable advancement in display technology for the device, aiming for a superior viewing experience, especially in bright conditions.

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Evolution of iPhone Display Brightness

Apple has progressively increased the brightness capabilities of its iPhone displays over recent generations. The iPhone 13 and iPhone 14 offered a typical maximum brightness of 800 nits and a peak HDR brightness of 1,200 nits. With the iPhone 15, 16, and 17 series, these figures were enhanced to 1,000 nits typical maximum brightness and 1,600 nits peak HDR brightness. The iPhone 17 also saw an increase in outdoor peak brightness from 2,000 nits to 3,000 nits, setting a new benchmark that the iPhone 18 might surpass.

Supply Chain Challenges

Recent reports from The Elec in Korea also highlight BOE's ongoing struggles with iPhone OLED production, leading to a significant portion of panel orders being redirected to Samsung Display. This situation underscores the demanding nature of Apple's component requirements and the competitive landscape among suppliers vying to meet these standards.

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What to Expect from the iPhone 18

While the display is a major focus of current rumors, the iPhone 18 is also anticipated to feature the A20 chip, the C2 modem, and a simplified Camera Control system. The device is projected for a launch in early 2027.

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