Daily Car
·17/12/2025
Nissan is signaling a significant resurgence in its performance division, Nismo. The Japanese automaker has unveiled an ambitious plan to double its Nismo model lineup globally by 2028, aiming for a substantial increase in annual sales. This strategic expansion is underpinned by a renewed focus on motorsport, alongside enhanced customization and restoration programs, promising exciting times for performance enthusiasts.
Nissan's commitment to performance is evident in its plan to grow the Nismo range to ten models worldwide by 2028. This expansion aims to boost annual Nismo sales from approximately 100,000 units to 150,000. A key aspect of this strategy is increasing the brand's presence outside Japan, with overseas markets expected to contribute 60 percent of the total volume, up from the current 40 percent. Nissan is also open to external partnerships to accelerate product development and personalization services.
Motorsport remains central to Nismo's identity. The brand will continue its involvement in championships like Super GT and Formula E, while also exploring new racing categories. A particularly exciting development is the upcoming Nismo prototype, slated to compete in racing events starting in the 2026 fiscal year. This prototype will serve as a development platform, with the ultimate goal of transforming it into a production sports car. While details are scarce, speculation suggests this could be a precursor to the next-generation GT-R or an entirely new performance vehicle.
Beyond the mystery sports car, Nismo's portfolio is set to expand with sportier versions of existing models. While North American buyers currently have limited Nismo options, Japanese consumers already enjoy Nismo variants of the X-Trail, Aura, Note Aura, Ariya, and Skyline. Future additions could include a performance-oriented Leaf crossover and an all-electric hot hatch based on the Micra for the European market. Furthermore, some future Nismo products might carry the Infiniti badge, potentially including a production version of the QX80 Track Spec concept, which showcased a 650 hp V6 engine and aggressive styling.
Nismo is also looking to the past by bolstering its factory-backed restoration and customization programs. Recognizing the growing global market for classic car services, Nissan aims to capture a larger share by expanding its offerings. Currently focused on the R32, R33, and R34 GT-R generations, these efforts are expected to encompass more models in the future, providing enthusiasts with access to genuine parts and expert restoration services.









