Daily Car
·10/12/2025
Subaru has officially entered the competitive electric vehicle market with the highly anticipated 2026 Uncharted, a Crosstrek-sized electric crossover that promises impressive range and performance at a surprisingly accessible price point. This new offering aims to challenge the perception that EVs are exclusively premium vehicles, potentially accelerating EV adoption in the U.S.
Subaru's latest electric offering, the Uncharted, is set to arrive at dealerships early next year with a starting price of $34,995, excluding destination charges. This pricing strategy positions the Uncharted as a significant contender in the mid-$30,000 EV segment, a space that has historically lacked long-range options. This move by Subaru demonstrates a commitment to making electric vehicles more attainable for a broader range of consumers.
The Uncharted is engineered to deliver substantial range and power. Subaru estimates that the front-wheel-drive version will achieve over 300 miles on a single charge. For those opting for all-wheel drive, the range is still a respectable 285 miles. In terms of performance, the FWD models will produce 221 horsepower, while the AWD variants will deliver an impressive 338 horsepower. This power output surpasses that of competitors like the Hyundai Kona EV and Kia Niro EV.
The vehicle also incorporates modern EV technology, including a Tesla-style NACS charging port and support for 150-kilowatt fast charging, allowing for relatively quick replenishment of the battery.
The introduction of the Uncharted comes at a time when the EV market is seeing increased competition. While vehicles like the Ford Mustang Mach-E and Hyundai Ioniq 5 offer comparable pricing, their range often falls short in the mid-200-mile mark, and their base horsepower figures are considerably lower. Even the Chevrolet Equinox EV, which previously set a benchmark with its price and range, now faces a strong rival in the Uncharted. The new 2026 Nissan Leaf also offers competitive range at a similar price point, further diversifying options for budget-conscious EV buyers.
Despite challenges such as the elimination of certain EV tax credits, Subaru's strategic pricing and feature set for the Uncharted suggest a positive outlook for the long-term growth and adoption of electric vehicles in the United States.









