Apple Reportedly Shifting to a Bi-Annual iPhone Release Cycle

Daily Technology

·

18/11/2025

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Apple has long held one large iPhone launch every autumn - yet that pattern may soon stop. Reports now indicate that the company will move to two launches each year, possibly beginning in 2026.

Under the new plan, Apple would divide the iPhone range into two separate release times. The premium models - like the expected iPhone 18 line and a rumored foldable handset - would still arrive in the autumn. About six months later, in the spring, Apple would introduce the entry level models, among them the next iPhone SE and any follow up to the recently launched iPhone Air.

The main reason for the change is strategic. Spacing the releases lets Apple spread its marketing plus engineering efforts across the year. Revenue would also become steadier, because the firm would rely less on a single holiday quarter. Buyers would see new technology at regular intervals and would more easily recognize the differences between standard and pro devices.

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The shift matches talk that Apple is entering a fresh phase of iPhone development, with foldable screens but also under-display cameras on the way. Two launch events each year would give the company room to introduce those major technical changes at a manageable pace.

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