A: Ceer’s Wedge-Shaped Electric SUV – A Bold Leap into the Future

Daily Car

09/01/2026

Q1: What is unique about Ceer's upcoming electric crossover?

Ceer’s electric crossover sets itself apart with a striking wedge-shaped design, markedly different from the typically boxy or rounded shapes seen in most crossovers. One of its defining features is the windshield, which the company claims will be the world’s largest. The windshield, developed in partnership with Isoclima, uses an Infrared Reflective Triple Silver coating to limit solar heat—an important feature for vehicles in hot climates like Saudi Arabia.

Q2: What are the key technical features of this vehicle?

Besides the extensive windshield, Ceer's crossover will use advanced electric drive systems. Powertrain partnerships include Hyundai, which will supply integrated electric drive units (comprising a motor, inverter, and reduction gear), and Rimac Technologies, focusing on high-performance drive components. The windshield is further enhanced with an acoustic interlayer for noise reduction and a tinted color band for sun protection.

Q3: How practical is the design for everyday use?

The wedge-shaped body provides a futuristic look, but it incorporates practical elements. The windshield's solar shading and acoustic treatment aim to improve comfort and usability in harsh climates. While the vehicle features unique triangular wheels and what seem to be butterfly or gullwing doors with glass panels, these may impact ease of entry and usability in tight parking spaces. Details about cargo capacity and rear seat access remain undisclosed, so potential buyers should watch for further announcements.

Q4: How does this model compare to other electric SUVs in the market?

Most electric crossovers, like the Tesla Model Y or Hyundai Ioniq 5, feature more conservative designs to appeal to a broader audience. Ceer’s SUV is targeting those seeking innovation and standout looks, diverging from industry norms. While partnerships with established manufacturers (like Hyundai) suggest reliability in core components, the exterior design places Ceer in a more niche segment focused on futurism and exclusivity.

Q5: Can you explain some of the technical terms in plain language?

Infrared Reflective Triple Silver coating: This refers to a special layer on the glass that reflects heat from the sun, helping keep the car cooler inside.
Acoustic interlayer: A layer within the windshield that reduces road and wind noise for a quieter ride.
Integrated electric drive system: Combines the electric motor, electronics that control it, and the gears that send power to the wheels into one compact unit, boosting efficiency and reliability.

Q6: What is Ceer’s position in the automotive industry?

Ceer, established in 2022 through a venture by Saudi Arabia’s Public Investment Fund and Foxconn, aims to be a pioneering electric vehicle maker in the MENA region. The brand focuses on designing and producing sedans and SUVs for consumers in the Middle East and North Africa, seeking to compete with established automakers by leveraging modern technology and bold styling.

Q7: What are the expectations for market launch and availability?

Ceer originally targeted 2025 for its first vehicle release, but ongoing plant construction in King Abdullah Economic City suggests launch timelines may shift. The model is expected to serve primarily regional markets at first, with expansion plans not yet confirmed.

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