Is Mitsubishi Preparing a Next-Generation Pajero SUV? An In-Depth Q&A for Mature Enthusiasts

Daily Car

04/01/2026

Q1: What is Mitsubishi teasing with their new ad, and why is it significant?

Mitsubishi’s latest advertisement hints at the introduction of a new SUV, believed by many to be the revival of the Pajero nameplate. This is significant because the Pajero, also known as Montero or Shogun in various markets, was discontinued in 2021 after four strong generations. The model is remembered for its off-road capability and motorsport success, boasting 12 overall Dakar Rally wins, including seven consecutive victories from 2001–2007. The SUV shown in the teaser displays classic, rugged lines, LED accents, and a boxy, utilitarian shape reminiscent of previous Pajero generations.

Q2: What do we know about the technical features of the new SUV?

While official specifications remain under wraps, the prototype closely matches camouflaged test vehicles seen in 2025, suggesting a body-on-frame construction – a traditional choice for durability in off-road vehicles. The design highlights include a sculpted hood, squared-off fenders, thick C-pillars, and upright proportions that maximize interior space and enhance visibility. Notable are its vertical LED bumper accents, which signal modern lighting technology while preserving the Pajero’s tough persona. These elements point towards a vehicle engineered to handle rugged terrain while offering updated technology for comfort and safety.

Q3: How does it compare with similar models and current SUV trends?

The possible Pajero successor would enter a market where body-on-frame SUVs are making a comeback among established brands such as Toyota and Ford, with models like the Toyota Land Cruiser Prado and Ford Everest. These vehicles are praised for their robust off-road abilities and reliability. A new Pajero would likely target a similar demographic: buyers who value proven performance, durability, and traditional SUV styling. At the same time, modern enhancements in safety, efficiency, and connectivity would ensure competitiveness with rivals that have already updated their platforms to meet stricter regulations and consumer expectations.

Q4: What technical terms might be confusing, and what do they mean?

Body-on-frame construction: This is a traditional way of building SUVs, where the vehicle’s body is mounted on a separate, rigid frame. It creates a tougher platform for off-roading and durability compared to the more common unibody construction found in most cars and crossovers.
C-pillars: These are the structural supports at the rear of the vehicle, a critical part of the SUV’s frame that helps maintain its boxy shape and provides extra strength for side impacts or off-road movement.
Dakar Rally: One of the world’s most challenging long-distance off-road races. Success in this event is a marker of a vehicle’s real-world endurance and technical prowess.

Q5: What is the market positioning of this upcoming vehicle?

If revived, the new Pajero is likely to occupy a segment combining heritage, off-road performance, and practical family use. Its reputation as an all-rounder makes it attractive for drivers who appreciate a blend of nostalgia and capability. With industry trends favoring a return to classic off-roaders, Mitsubishi’s move is strategically timed to engage both loyal enthusiasts and new customers seeking genuine adventure-ready vehicles.

Overall, while official confirmation is pending, all evidence suggests Mitsubishi aims to uphold the Pajero’s tradition of toughness and reliability, reimagined for the demands and expectations of today’s buyers.

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