Toyota Sets Sights on Luxury and Performance: GR GT, Lexus LFA, and Century Ultra-Luxury

Daily Car

·

31/12/2025

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Core Vehicle Information

Toyota has publicly unveiled ambitious plans for its new flagship models: the Toyota GR GT, the next-generation Lexus LFA, and the expansion of the Century nameplate. These models are aimed squarely at top-tier competitors such as Ferrari, Bentley, Rolls-Royce, and Porsche. The GR GT stands out as Toyota’s first supercar with an all-aluminum chassis and a hybridized V8 engine, marking a technical milestone for the brand. The new Lexus LFA, meanwhile, will be fully electric, departing from previous combustion engines to focus on advanced electric propulsion. The Century, traditionally a sedan, will expand into a luxury coupe segment, rivaling established luxury giants.

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Technical Features and Design

The GR GT utilizes an all-aluminum framework, offering both reduced weight and increased body rigidity compared to conventional steel-framed vehicles. Its hybrid V8 engine combines a traditional internal combustion engine with electric motor assistance, leading to improved power delivery and efficiency. The Lexus LFA successor adopts a fully electric architecture, designed for instantaneous power and a quiet yet thrilling driving experience. These cars will bring advanced technical features such as active aerodynamics, adaptive suspensions, and state-of-the-art infotainment.

Market Positioning and Competitiveness

Toyota is strategically moving its brands upward into the high-performance sports car and ultra-luxury segments. The GR GT will compete with supercars from brands like Ferrari and Porsche, while the all-electric Lexus LFA challenges other electric luxury flagships. The Century’s repositioning aims at the league of Bentley and Rolls-Royce, targeting buyers desiring exclusivity and comfort. Estimated pricing for these models is expected in the ultra-luxury range, along the lines of the original Lexus LFA’s near $375,000 price point.

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Performance and Practicality

Performance updates suggest the GR GT and Lexus LFA are developed for both speed and everyday usability. The hybrid system in the GR GT delivers swift acceleration while enhancing fuel efficiency, a characteristic increasingly valued among high-performance cars. The Lexus LFA, being electric, will showcase rapid acceleration, silent operation, and minimal maintenance requirements. Though focused on luxury and performance, the new Century is anticipated to offer traditional Japanese craftsmanship with modern technology.

Industry Perspective

Toyota’s new halo models represent a significant industry shift. Rather than focusing solely on mass-market vehicles, Toyota, through its GR and Lexus divisions, is establishing itself among brands renowned for exclusivity and performance. This reflects an ongoing trend where major automakers introduce specialty vehicles to boost brand prestige. Additionally, Toyota’s commitment to both hybrid and full-electric technologies highlights the automotive industry’s dual-track approach to future-proofing performance vehicles.

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Technical Terms Explained

All-aluminum chassis: The main structure of the car is made entirely from aluminum, making the car lighter and stiffer than conventional designs.
Hybridized V8: A traditional eight-cylinder gasoline engine assisted by electric motors, combining the benefits of both power and efficiency.
Active aerodynamics: Vehicle components that automatically adjust to optimize airflow and stability, depending on speed and conditions.

Toyota’s foray into supercar and ultra-luxury markets demonstrates its evolving brand direction and technological prowess.

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