Lancia Revives Legendary HF Badge with Limited-Edition Watch

Daily Car

19/12/2025

Lancia, a brand once synonymous with motorsport dominance, is making a comeback, and its latest move isn't a new car, but a stylish limited-edition watch. This timepiece celebrates the revival of the iconic HF (High Fidelity) logo, signaling a renewed spirit for the Italian automaker. The watch, a collaboration with Swiss watchmaker Eberhard & Co., marks a significant moment as Lancia re-enters the rally world.

Key Takeaways

A new limited-edition watch commemorates the return of Lancia's HF badge.
Only 360 units will be produced, available in blue, white, or black dial variants.
The watch features Swiss mechanics, a 41mm stainless steel case, and a 38-hour power reserve.
Pricing starts at €1,980 (approximately $2,320 USD).

A Nod to Motorsport Heritage

Lancia's journey from a motorsport powerhouse to a brand with a less distinct lineup has been well-documented. However, recent efforts, including the revival of the HF Integrale name and a new electric Ypsilon HF variant, signal a promising future. This new watch, a tangible link to its glorious past, is a strategic move to engage enthusiasts and celebrate the brand's heritage.

The Timepiece Details

The Lancia HF-inspired watch is designed with understated elegance. It features a 41mm stainless steel case, a mere 10.45mm thick, housing a reliable Selita SW200-1 automatic movement with a 38-hour power reserve. Water resistance is rated at 50 meters, suitable for everyday wear and light splashes. The watch boasts a sapphire crystal with anti-reflective coating and Superluminova-filled hands for enhanced visibility. The distinctive slanted HF logo is a prominent design element, complemented by subtle red accents on the seconds hand. Buyers can choose from three sunburst-finished dial colors: blue, white, or black. Each dial variant is limited to 120 pieces, contributing to the total production run of 360 units.

Availability and Pricing

Eberhard & Co., a brand with over 135 years of history, partnered with Lancia for this special edition. The watch is available with either a vintage-style leather strap featuring red stitching or a stainless-steel bracelet. Each timepiece is individually numbered on the case back, alongside the Lancia logo. Sales have recently commenced through select authorized Eberhard & Co. retailers. The price for this piece of Lancia history starts at €1,980, which converts to approximately $2,320 USD at current exchange rates.

Lancia's Electric Future

This watch launch coincides with Lancia's broader strategy to revitalize its brand. Earlier this year, the company reintroduced the HF badge on a new electric Ypsilon model. This performance variant boasts 276 horsepower and accelerates from 0 to 62 mph in 5.6 seconds. While not directly comparable to the legendary Delta HF Integrale, it represents a significant step towards Lancia's ambitious future, blending performance with electrification.

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