Ford's New $30,000 Electric Pickup: Your Questions Answered

Daily Car

·

05/11/2025

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What is Ford developing?

Ford is moving quickly to build a new, affordable electric pickup truck. The company is aiming for a starting price of around $30,000. This truck is based on a completely new foundation called the Universal EV platform (UEV), which is designed to make building electric vehicles cheaper and faster.

How soon is it coming?

This project is happening right now. According to Ford's CEO Jim Farley, the company is already testing the new trucks in the real world. Nearly all parts have been sourced. The retooling of the Louisville, Kentucky, plant will begin later this year. The same factory used to build the gas powered Ford Escape besides Lincoln Corsair.

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What's special about the battery and how it is built?

Ford is using a new manufacturing process to save money. Instead of one long assembly line, the truck's front, center plus rear sections are built on separate lines and joined together near the end. The entry level truck will use lithium iron phosphate (LFP) cells. Ford will start making those at its plant in Marshall, Michigan. LFP batteries are cheaper to produce and handle more full charging cycles than other types, though they hold slightly less energy for their size.

What should we expect for size and power?

The new electric pickup is expected to be about the same size as the Ford Maverick. It will run on a 400-volt battery system, not a more expensive 800-volt system. Ford hasn't released official numbers, but reports suggest it is targeting a battery capacity of around 51 kilowatt hours. If the truck is lightweight, this should provide enough range for most daily driving needs.

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When will we officially see it?

Ford has delayed other electric vehicle projects to focus on getting this affordable truck platform ready. The company has confirmed that it is on track to officially reveal the new pickup by its 2027 deadline. It is not a distant plan - it is right around the corner for Ford.

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