Honda Pulls the Plug on Electric SUV in Europe Amidst Poor Sales

Daily Car

21/04/2026

Honda is set to discontinue its sole all-electric SUV, the e:Ny1, in most European markets just three years after its introduction. This strategic shift comes as the automaker re-evaluates its electric vehicle strategy, with the e:Ny1 struggling to compete against more affordable rivals. While the e:Ny1 is being phased out, Honda is preparing to launch a smaller, more budget-friendly electric hatchback to fill the gap.

Key Takeaways

Honda is withdrawing the e:Ny1 electric SUV from the majority of European markets.
The e:Ny1 has faced significant sales challenges against competitors.
A new, smaller electric hatchback, the Super-N, will replace it.
Honda is also scaling back other global EV plans.

e:Ny1's European Exit

The Honda e:Ny1, which arrived in Europe in mid-2023 as the electric version of the HR-V, has failed to gain traction. Developed as part of a joint venture with Dongfeng in China, where it's known as the e:NS1 and e:NP1, the SUV has already been removed from configurators in key markets like Germany, Italy, and Spain. While still available in France and Austria, remaining stock is reportedly being directed to the UK and Nordic regions where demand was slightly higher.

Despite a price reduction in Germany from over €56,000 to around $46,000, Honda only managed to sell 105 units of the e:Ny1 last year. The vehicle is built on the "e:N Architecture F" platform, featuring a 201 hp electric motor powered by a 68.8 kWh battery offering a WLTP range of 256 miles. Its design includes a distinctive front end with a grille-integrated charging port and a large 15.1-inch touchscreen inside.

A Global EV Strategy Rethink

The withdrawal of the e:Ny1 from Europe is part of a broader recalibration of Honda's global EV strategy. The company has recently canceled several planned electric vehicles for North America, including models from its joint venture with Sony, Afeela. This indicates a move away from larger, potentially less competitive EV offerings.

The Arrival of the Super-N

Honda is not abandoning the European EV market entirely. The upcoming Super-N hatchback is poised to take over from the e:Ny1. Inspired by the Honda City Turbo II, this compact electric car will feature a sporty design and a 94 hp motor. Pricing is anticipated to start below £20,000 (approximately $27,100), positioning it as a more accessible entry point into Honda's electric lineup. This move signals a focus on smaller, more affordable EVs for the European market.

Currently, Honda's European lineup consists exclusively of self-charging hybrid and plug-in hybrid models, following the discontinuation of all internal combustion engine-only vehicles in late 2022.

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