Daily Car
·20/04/2026
Nissan is set to significantly streamline its global vehicle offerings, reducing its lineup from 56 to 45 models as part of a new long-term strategy called "Mobility Intelligence for Everyday Life." This move aims to reallocate investments towards growth areas by discontinuing underperforming vehicles. While the automaker has not officially named the models facing the axe, the strategy signals a significant shift in its product portfolio.
While Nissan remains tight-lipped about the specific models slated for discontinuation, speculation points towards several vehicles that could be on the chopping block. The aging Nissan Altima is a prime candidate, having seen a significant sales decline of 18.1% last year. With sales falling below that of the now-discontinued Chevrolet Malibu, its future appears uncertain. The redesigned Sentra, with its upscale feel and competitive pricing, could potentially absorb the Altima's market share.
Other models under consideration include the Rogue Plug-in Hybrid, which is essentially a rebadged Mitsubishi Outlander PHEV and has not garnered significant consumer interest. The Murano, despite a recent redesign that boosted sales by 121.3% last year, remains a relatively niche offering. Although its sales figures are modest (42,747 units), its higher price point suggests it might still be profitable.
Beyond the US market, Nissan may also look to consolidate its van and Kei car lineups in overseas markets. These strategic decisions, while necessary for streamlining operations and focusing on future growth, are likely to impact consumer choices and could alienate certain segments of its customer base. The company's focus remains on innovation and expanding its presence in key growth areas, including the introduction of new technologies and the revival of popular nameplates.









