Hyundai Tucson's Radical Redesign: A Bold New Era for the Popular SUV

Daily Car

02/02/2026

Hyundai is set to dramatically transform its best-selling Tucson compact SUV with a complete redesign for the 2027 or 2028 model year. Leaning into a more rugged and squared-off aesthetic inspired by the CRATER concept, the new Tucson aims to challenge segment leaders like the Toyota RAV4 and Honda CR-V with updated styling, advanced technology, and a stronger focus on electrification.

Key Takeaways

The next-generation Hyundai Tucson will feature a significantly boxier and more rugged design, departing from the current model's curvier lines.
It will incorporate Hyundai's evolving 'Art of Steel' design language, including pixelated lighting and a utilitarian grille.
The interior will debut the next-generation Pleos Connect infotainment system with AI voice control and a Tesla-style touchscreen.
Engine options will be streamlined, focusing on hybrid and plug-in hybrid powertrains, with the latter targeting around 60 miles of electric range.
An official unveiling is expected later this year, with sales commencing in early 2027.

A Striking New Design Language

The upcoming Tucson, internally codenamed NX5, adopts a sharp, angular design philosophy that draws heavily from the CRATER concept. This new 'Art of Steel' theme emphasizes rigid lines and a more utilitarian appearance. The front fascia will feature distinctive pixelated daytime running lights that sweep downwards, complementing the main headlamp units. A clamshell hood and a wider, geometrically patterned grille contribute to its robust look.

From the side, the profile is characterized by chunky lower cladding, a subtly rising waistline, and angular wheel arch flares. The design also includes contrasting A-pillars and shallower, more upright rear quarter windows. At the rear, slim vertical LED taillights and a single-exit exhaust complete the updated aesthetic.

Advanced Technology and Interior Upgrades

Inside, the new Tucson will be equipped with Hyundai's next-generation Pleos Connect operating system. This system, built on Android Automotive, will feature a large, Tesla-style touchscreen interface and a suite of integrated apps and connectivity options. A key highlight is the AI-powered voice assistant, capable of handling natural language commands for navigation, media playback, and vehicle settings.

The cabin's styling will echo the exterior's angular theme, with design elements like diagonal lines on the door cards and vertical decorative inserts on the dashboard. The layout is expected to balance physical buttons with digital controls for intuitive operation. Furthermore, the gear selector is rumored to move from the center console to the steering column, potentially creating more open space between the front seats.

Electrification Takes Center Stage

Hyundai is phasing out the diesel engine option for the new Tucson. The powertrain lineup will be streamlined to focus on electrified variants. Expect updated versions of Hyundai's current hybrid (HEV) systems, likely utilizing a 2.0-liter engine. A plug-in hybrid (PHEV) variant is also anticipated, aiming for an impressive electric-only range of approximately 62 miles (100 km).

While not confirmed, there's speculation that Hyundai might introduce performance-oriented models later in the lifecycle, potentially including an N-branded variant with enhanced hybrid power to compete with rivals like the Toyota RAV4 GR Sport.

Market Competition and Launch Timeline

The redesigned Tucson will enter a highly competitive compact SUV segment, facing established players such as the Toyota RAV4, Honda CR-V, Kia Sportage, and others. An official debut is anticipated later this year, with sales expected to begin in key markets by early 2027. This timeline suggests the new Tucson could arrive in the U.S. as either a 2027 or 2028 model year. Pricing details are yet to be announced, but Hyundai is expected to maintain a competitive position within the segment.

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