Nissan Xterra Returns: Rugged SUV Set to Challenge Bronco and 4Runner Under $40,000

Daily Car

04/05/2026

Nissan is reigniting the Xterra nameplate for a new generation of rugged, body-on-frame SUVs, aiming to compete directly with established players like the Ford Bronco and Toyota 4Runner. Recent teasers reveal a promising design with off-road capabilities and a competitive starting price, signaling a strong return for the beloved model.

Key Takeaways

The new Nissan Xterra will be built on a body-on-frame platform.
It is expected to feature a V6 engine option, including a hybrid variant.
The starting price is confirmed to be under $40,000.
Design cues suggest a focus on off-road prowess and a distinctive look.

A Bold Return

After a hiatus, the Nissan Xterra is making a comeback, poised to enter the fiercely competitive segment dominated by the Ford Bronco and Toyota 4Runner. Nissan's strategy involves leveraging the Xterra's heritage while incorporating modern design and engineering to appeal to off-road enthusiasts.

Design and Features

Recent teasers have provided glimpses of the upcoming Xterra's design. The front fascia appears rugged, with prominent "Nissan" lettering across the grille, reminiscent of the Bronco's styling. Separate headlight clusters and lower LED driving lamps contribute to its aggressive stance. Renderings based on these teasers showcase a vehicle with substantial ground clearance, blacked-out pillars and roof, and off-road-ready wheels and tires. The rear is hinted to feature a side-opening tailgate and a spare wheel carrier, further emphasizing its utilitarian and adventurous character.

Powertrain and Performance

The new Xterra will ride on a fresh body-on-frame platform, which Nissan intends to utilize across multiple future SUV models. Under the hood, buyers can anticipate V6 engine options, including a conventional and a hybrid variant. While a manual transmission is not expected, the V6 power should provide ample capability to rival its competitors. The focus appears to be on delivering robust performance suitable for both daily driving and off-road excursions.

Competitive Pricing

A significant factor in the Xterra's appeal will be its price point. Nissan Americas chief executive Christian Meunier has confirmed that the SUV will start at under $40,000. This positions the Xterra competitively against the Ford Bronco, which starts at $40,495, and the Toyota 4Runner, with its entry-level price of $41,870, while also being more accessible than the Jeep Wrangler's starting price of $39,040 for the five-door model.

2026-04-23

GM Hits Brakes on Next-Gen Electric Trucks and SUVs, Shifting Focus to ICE and Hybrids

General Motors indefinitely delays next-generation full-size electric trucks and SUVs, shifting focus to ICE and hybrid technology due to slow EV sales and financial losses.