Daily Car
·22/04/2026
Stellantis is tapping into the booming pet market with the launch of Mopaw, a new brand dedicated to premium, vehicle-centric pet accessories. This initiative aims to cater to the growing number of pet owners who view their animals as family and want to ensure their comfort and safety during travel, blending automotive passion with pet care.
Recognizing that Americans are spending billions on their pets annually, Stellantis has developed Mopaw to capture a share of this lucrative market. The brand offers an "all-new line of premium-quality, travel- and vehicle-related pet accessories," effectively extending the Mopar ethos to pet owners. The collection features a mix of Mopaw-exclusive items and products sourced from other reputable manufacturers, all promising to uphold Mopar's commitment to quality, durability, and vehicle compatibility.
The Mopaw lineup includes a variety of items designed to enhance the travel experience for pets and their owners. Collaborations with WeatherTech yield high-quality products such as a pet feeding system, complete with integrated mats and bowls, available in different sizes. WeatherTech ramps and barriers are also part of the offering, designed to aid pet access and containment within vehicles.
Further expanding the selection, Mopaw offers a Jeep-branded collapsible pet kennel, though specific dimensions for dog sizes are not yet detailed. Other accessories include protective covers for cargo areas, doors, and rear seats. For budget-conscious consumers, Mopaw provides more affordable options like a collapsible dog bowl and a range of toys. A notable item is the seatbelt buckle-style dog collar, available in three sizes, which offers a secure way to restrain pets during car journeys.
Stellantis' Tim Kuniskis highlighted the unique position of Mopaw, stating, "Mopaw accessories bring the car enthusiast and the pet lover together in a way that only an OEM can, so you don’t have to sacrifice fit or finish when traveling with your pets." This suggests a focus on seamless integration and aesthetic appeal that aligns with the automotive brand's overall design philosophy. The company anticipates expanding the Mopaw range in the future, indicating a long-term commitment to serving pet owners within the automotive sphere.









